Liquidshape

IA and UX

Information architecture

If you have a large website with a lot of related content, you know that sometimes relevant documents can get buried and hidden due to sheer quantity of information. Sometimes the hierarchy and presentation of information is out of sync with the actual content semantics and needs tidying up.

I can examine existing content structures and suggest ways of grouping, categorising and relating documents to provide easier navigation.

User experience design

This is a wholistic discipline that considers various user personas and how they interact with your website or application and how in turn they then feel about your brand. It's a consideration of all the touchpoints that the user experiences, whether it be the general look and feel of the website or more granular interactions like the sign up process, the check out process, email notifications and error messages.

User experiences are an impression of many elements: tone of voice, image use, interface details and interaction behaviours to name a few, so having all parts operating in symphony is a trick not many websites or applications pull off – but you know it when they do. It's the 'feel' in 'look & feel', constructed in a digital world where there is no direct touch feedback or texture (yet).

I consider these things inherently with each project, but this service can be provided separately to focus in on particular user flows and interactions that need work.